McBroom named CFO and co-owner of Across-the-Way Productions, FloydFest

ROANOKE, Va. (Dec. 6, 2017) — FloydFest producers Across-the-Way Productions (AtWP) and its nonprofit arm, Blue Cow Arts, announce John William McBroom as its new chief financial officer and co-owner, effective Sept. 2017.

McBroom, who has worked in various leadership capacities for AtWP since 2004, is a professional musician and current administrative director at Roanoke’s Community High School of Arts and Academics, teaching algebra, geometry and performance band. Attending as a FloydFest patron for the first two years (2002 and 2003), McBroom served as FloydFest Hill Holler Stage Manager from 2004 to 2007, Dreaming Creek Main Stage Manager in 2008 and 2009, Production Manager from 2010 to 2012, Assistant Production Manager in 2014 and 2015 and Production Manager in 2016 and 2017, before assuming the new co-ownership role and CFO duties.

“As shown with my years of service to the festival, I have always enjoyed the people I work with and work for,” McBroom said. “Since my early days in the music business I have always worked to have a festival scene around me and FloydFest has been a wonderful summer camp since I started as a teacher at CHS. Growing up in Floyd also gave me a unique perspective and relationship to the locals, as well as the musicians, that frequent the mountaintop. It seems I have become the camp counselor of the festival and becoming CFO and co-owner has only given me more opportunity to continue this summer daydream into the future.”

McBroom shares co-ownership of the company with CEO and co-founder Kris Hodges.

From left to right, AtWP CEO and Co-Owner Kris Hodges and CFO and Co-Owner John McBroom perform together at Elmwood Park in 2017.

Gaining notoriety as a founding member of the band Red Weather (1993 to 2014), McBroom now performs with Blue Mule (15 years), The Jam (three years) and GOTE (1.5 years). He resides in Roanoke’s Grandin Village with his wife, Chastity McBroom, and has five children: Rachael Trudeau, 29; Melissa Elder, 27; Tye McBroom, 16; Ayla McBroom, 13; and Django McBroom, 10.


Founded in 2001, Across-the-Way Productions, Inc. is a local, award-winning event management company which envisions, creates and stewards one-of-a-kind live events, including the 18-year-old FloydFest, the longstanding Floyd Fandango Showdown Throwdown and annual concerts at Roanoke’s Elmwood Park. Across-the-Way Productions also hosts FloydFest-branded live entertainment weekly at its Roanoke venue/restaurant/bar The Phoenix, and annually partners with Roanoke Outside to handle music production for Roanoke GO Fest and Down By Downtown/Blue Ridge Marathon, and more.

Floydfest 18 ~ Wild will be held July 25-29, 2018 with Foster the People, Jason Isbell and The 400 Unit, Hiss Golden Messenger, Antibalas, The Infamous Stringdusters, Langhorne Slim, Nikki Lane, The Steel Wheels, Devon Gilfillian, Lindsay Lou, South Hil Banks, Dharma Bombs and Lexington’s own Magnolia Boulevard currently announced as performers for the event. For more information, including to purchase tickets, visit

AtWP CFO and Co-Owner John McBroom performs as part of The Jam during 2017’s Floyd Fandango Showdown Throwdown at the FloydFest site.



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