Fruit Bats drop introspective video for “Ocean”

By Matt Wickstrom

Eric D. Johnson of Fruit Bats. Image captured from “Oceans” video

LEXINGTON, Ky. — Fruit Bats, the musical brain child of Eric D. Johnson, last week unveiled a music video for “Oceans” ahead of an extended summer and fall tour that includes an Aug. 11 return to Lexington for the inaugural Railbird Festival on the grounds of Keeneland.

Danielle Rubi, director of the video, said, “When I first heard Eric’s song ‘Ocean,’ I immediately had a series of moving photographs play out in my mind.” Rubi continued, “The melancholic tone resonated with me a lot artistically, so I decided to create an authentic portrait of how it may feel to be a bit lost in this world. I think our culture could use more somber, honest, and hopeful pieces out there. To help us feel found, and to simply say, We are going to be ok.”

The song comes from Fruit Bats’ latest album and Merge Records debut Gold Past Life, which fixates on a psychedelic, alt-folk sound similar to that of Hiss Golden Messenger and Louisville’s Bendigo Fletcher whilst also equipped with infectious grooves akin to Dr. Dog. The album is Fruit Bats’ seventh full-length effort spanning all the way back to 2001’s Echolocation. Throughout that time Johnson has had a knack for consistently weaving together catchy, introspective and poetic words of wisdom with hits such as “Humbug Mountain Song,” “When You Love Somebody” and “My Sweet Midwest.”

Watch the video for “Oceans” below and find out more about Fruit Bats’ upcoming shows and more at FruitBatsMusic.com.


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